There’s a great before and after for this – partly because before there was nothing. Deciding what to put in the window was challenging. I played with the idea of product images, food images, Westport images, and customers shopping. We do have customers come in sometimes not knowing what Trader Joe’s is. Should I be trying to educate people about what we do to try and pull them in off the street? Ultimately, I decided to go with simple and fun. Here’s what I came up with. My goal was to attract customers while they were either driving or walking by – this works for both scenarios.