I’ve got a fever, and the only prescription is more hibiscus.

The Hibiscus is, aside from the Trader Joe’s logo, the most recognizable branding image that we have. Recently the company decided to emphasize the hibiscus more prominently within the store. I was tasked with finding tasteful and seemless ways to integrate the flowers into the existing and new art.

For some reason, the process, and the actual pressure and intensity reminded me of one of my favorite Saturday Night Live skits. In it, Will Ferrell and Christopher Walken do a hilarious fictionalization of Blue Oyster Cult recording the song “Don’t Fear the Reaper.”

Here’s the fever curing hibiscus imagery that I added to already existing signage:


Some fun examples where I got to plan ahead and design the mural with the hibiscus in mind (this created less fever):


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